This project has been funded with support from the European Commission. This website reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

The environmental question is becoming one of the most urgent global issues that policy makers and communities need to face concretely for the future sustainability of the planet. Because of this, in the past years many international deals established new rules to overtake the actual situation: the Paris Agreement (2015) during which, for the first time, the United Nations brought into a common cause to undertake ambitious efforts to combat climate change and adapt to its effects, and the Agenda 2030 (2015) which committed almost 200 nations to reach a more sustainable development for the planet and the human beings.

As established also by the European Green Deal (2019) and by the Green Deal Work Programme 2018-2020 under Horizon 2020 (Area 10, topic 2: Behavioral, social and cultural change for the Green Deal), the main challenge at European and international level is to “foster changes in societal practices and in the behaviour of individuals, communities, public and private organisations, that can be achieved through collective and participatory processes or through a sense of environmental citizenship and climate justice. To address these issues requires research and experimentation on behavioural, social and cultural change across Europe, and requires the analysis of social practices and behavioral change processes, including sharing good practice, tools and resources”.

This great challenge requires deep adaptation in life styles and behaviours, by addressing citizens’ engagement and social innovation through innovative approaches, for a fair and inclusive transition.

GREEN Factor – eco and entrepreneurial pathways to boost young people’s factor of change

Starting from the Green Deal purposes, GREEN Factor project aims to address the global need concerning environmental protection, which is strictly related to behavioural processes, cultural and social practices. GREEN Factor aims to approach this need by fostering a change in mentality to embrace new sustainable individual/collective actions and choices, as we all live on this planet. As the “GREEN Factor” name points out, the project’s main challenge is to enhance mentality change and sense of initiative especially in young generations, as a necessary step to raise and develop their green consciousness and to empower them becoming a “real factor of change”.

In fact, over time, young people become more informed and aware of environmental topics and issues, by considering themselves as active participants in the global changes. “Friday for Future” movement demonstrated that. Started in 2018, it soon became viral with thousands of young activists protesting against the governments’ lack of action on the climate crisis. Then, the movement reached meaningful numbers, by impacting 7500 cities and 14 million people across all continents (